• 2TubeNow

Update Facebook App

Facebook is among the most prominent socials media out there. It stands currently as having hundreds of millions of individuals, which n...

How to advertise a business on Facebook

 Advertising a business, Advertising a business on Facebook, Advertising for your business, Advertising my business, How you can advertise your business     No comments   

Do you know you can advertise your business on Facebook? According to statistics, two billion people use Facebook every month and one out of every minute people spend on their mobile is on Facebook, so, imagine the reach/coverage you could get and the customers you could pull. In this article, we'll be showing you how to advertise a business on Facebook.

How to advertise a business on Facebook

HOW TO ADVERTISE A BUSINESS ON FACEBOOK

If you already have a Facebook business page, this would be easier and you can head straight to the Facebook Ads Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first. Learn how to create a Facebook business page here.

STEP ONE: 

CHOOSE YOUR CAMPAIGN OBJECTIVE

Ensure choosing your campaign objective based on the most important metrics for your business and your goals for this particular advertisement.
Have it at the back of your mind that for conversion-oriented objectives you can pay per action, but for exposure objectives you will have to pay for impressions.

STEP TWO: 

TARGET YOUR AUDIENCE

Don't forget that effective targeting is the key to maximizing good Returns On Investment (ROI) and there are so many ways to target your audience on Facebook. In addition to targeting by location, gender, and online behaviors, you can also target your audience based on the following:
  • Connections: You can target people who are either connected or not connected to your Facebook Page. If you want to reach a new audience, under Detailed Targeting, choose select “Exclude people who like your Page.” If you want to promote an offer or new product, select “People who like your Facebook Page” to reach people who already know your brand.
  • Custom Audiences: You can build your own audience of people who have already interacted with your business on or off Facebook and Facebook has a good step-by-step guide on how to do this.
  • Lookalike Audiences: This lets you target people who are similar to your existing most valuable audiences. Here’s how to set-up a Lookalike Audience.
As you make your selections, try to keep an eye on the meter on the right side of the page, which indicates the breadth of your audience selection, and the estimated chart of the reach daily.

Read: How to create a public event on Facebook
STEP THREE:

SET YOUR BUDGET AND SCHEDULE

The next thing you should decide on is how much money you want to spend on your Facebook advertisement. You can decide on a daily or lifetime budget, then set the start and end dates if you want to schedule your ad to run in the future, or choose to make it live right away.
You can get into details about how you want to spend your money using the advanced budget options.
Bear it in mind that running your ad on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook.

STEP FOUR: 

CREATE YOUR FACEBOOK ADS

One option available to you is to promote an already existing post. If you would prefer to create a new ad instead, first of all, choose your ad format, next, enter the text and media components for your ad. Make sure you conform to the Facebook ad image/video sizes for each format.

For Images:
  • 600 x 600 pixels.
  • Images for ads in the carousel format have a square shape, unlike images in most other Facebook ad units, which tend to be more rectangular.
Note: You can crop your images as necessary while creating your carousel format ads.

For videos:
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
  • Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Frames: 30fps max
  • Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • File Size: Up to 1.75GB
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p
Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements (mobile, desktop news feed, right column, etc). When you’re satisfied with your choices, click the green Confirm button to submit your order, then wait to for an email from Facebook notifying you that your ad has been approved.

 Facebook can help your large, medium or small business grow. So start advertising today and see the difference!

  • Share This:  
  •  Facebook
  •  Twitter
  •  Google+
  •  Stumble
  •  Digg
Email ThisBlogThis!Share to XShare to Facebook

Related Posts:

  • How to advertise a business on Facebook Do you know you can advertise your business on Facebook? According to statistics, two billion people use Facebook every month and one out of every m… Read More
  • How to advertise a business on Facebook Do you know you can advertise your business on Facebook? According to statistics, two billion people use Facebook every month and one out of every m… Read More
Newer Post Older Post Home

0 comments:

Post a Comment

Facebook has greatly reduced the distribution of our stories in our readers' newsfeeds and is instead promoting mainstream media sources. When you share to your friends, however, you greatly help distribute our content. Please take a moment and consider sharing this article with your friends and family. Thank you.

Blog Archive

  • ▼  2018 (2107)
    • ►  October (310)
      • ►  Oct 17 (8)
      • ►  Oct 15 (50)
      • ►  Oct 14 (74)
      • ►  Oct 13 (10)
      • ►  Oct 12 (118)
      • ►  Oct 11 (50)
    • ▼  June (350)
      • ►  Jun 07 (50)
      • ►  Jun 06 (50)
      • ►  Jun 05 (50)
      • ►  Jun 04 (50)
      • ►  Jun 03 (50)
      • ▼  Jun 02 (100)
        • How do I create or edit an event for my Page on Fa...
        • How do I Delete Facebook Account Permanently
        • How to ban someone on your Facebook page
        • How to Change Name On Facebook 2018
        • Facebook Login Sign In Page 2018
        • How to See Your Blocked List On Facebook
        • How do I pin a post to the top of my Pages timelin...
        • How to choose Facebook Legacy Contact
        • How do I deactivate Facebook Account in 2018?
        • Can I unblock a blocked Facebook User?
        • How to Change My Birthday Date On Facebook
        • How do I delete my Facebook page?
        • Facebook Login Sign Up New Account
        • How can you close Facebook account temporarily and...
        • How To Logout of Facebook Account?
        • How do you close down a group on Facebook?
        • How to change your Birthday date on Facebook
        • How do you unblock a friend step by step
        • How to deactivate / delete Old Facebook Account
        • Delete Facebook Account
        • How To Unblock Someone On Facebook Android App
        • How do you delete or deactivate your Facebook acco...
        • How to create a new and Unique Facebook Account
        • How to Delete my Facebook Page 2018
        • How to Find who Has Blocked Me On Facebook 2018
        • Sign Up On Facebook Using Phone Number 2018
        • Private Events on Facebook
        • How to hide friends list on Facebook | Block frien...
        • How do I change my name on Facebook?
        • Change name on Facebook - how to do it
        • How To See My Blocked List On Facebook
        • How to Change Name on Facebook Profile Link
        • Facebook emoji download
        • How you can download emojis on Facebook
        • Delete my Faceɓook account Permanently
        • How to create an Event on Facebook
        • How Many Times Can You Poke Someone?
        • How to Deactivate Facebook Account Step by Step
        • How to create a public event on Facebook on iPhone
        • How to deactivate fb in 5seconds
        • Today's hoax on Facebook- follow me
        • How Do I Delete My Facebook Account Without Perman...
        • How can you deactivate your Facebook account now?
        • Changing Profile Name On Facebook
        • Change Name On Facebook Page
        • Name Change On Facebook
        • How to Change Facebook Name
        • Facebooks count-down clock
        • How Do I Check who Views My Facebook Profile 2018
        • Facebook Login Page | Facebook Home Page - Easy Lo...
        • Deactivate or Delete Facebook now
        • How to Merge Facebook Accounts
        • How to Delete Account On Facebook Permanently Righ...
        • How do I poke someone on Facebook?
        • How To See My Blocked List On Facebook
        • Facebook following me hoax is making rounds again
        • How do you create a private event on Facebook?
        • Facebooks following me- the new hoax
        • Delete Your Faceɓook Account ~ Delete Faceɓook Acc...
        • How To See/View Your Blocked List On Facebook - Un...
        • Facebook follow me is the new hoax
        • View Blocked Facebook List | Unblock Your Facebook...
        • How to Delete Facebook Account | Permanently Delet...
        • How do I Unblock A Friend On Facebook | Unblock So...
        • How to Delete Facebook Account Right Now | Delete ...
        • Facebook App download for Android & iPhone | Fb Fr...
        • How to Close Facebook account Temporarily | Deacti...
        • How to privatize your Facebook photo album
        • How to know if your Facebook account has been hacked
        • How to hide the people and pages you follow on Fac...
        • How to remove tag in Facebook
        • How to Delete Facebook Photo Album
        • How to Block friends Apps on Facebook
        • How to delete Photo on Facebook
        • View My blocked list on Facebook - How to Unblock ...
        • How to Delete and Close My Facebook Account Right ...
        • How to Temporarily Deactivate My Facebook Account
        • How Can I Download And Install Instagram Account o...
        • How to delete photo without deleting post on Facebook
        • How to add someone to Restricted list | Block list
        • See how you can block on Facebook
        • See how to delete Messages on FB messenger
        • How to Deactivate and Delete Facebook Account Fore...
        • How To Change Facebook Login Password | Change FB ...
        • How to turn off messenger notifications | Fb notif...
        • How do you go about blocking someone on Facebook M...
        • How to edit and upload photos
        • See how you can deactivate your Fb account immedia...
        • How to Change Facebook Password
        • How To Block And Unblock Friends on Facebook 2018 ...
        • Facebook Login And How To Create New Facebook Account
        • How to advertise a business on Facebook
        • How to Hide People, Pages and Lists You Follow on ...
        • How to remove tag on Facebook
        • How to remove Facebook temporarily or permanently
        • Sync Facebook Contacts Android
        • How to Deactivate Facebook Account Temporarily Ste...
        • Facebook Login in Facebook App - Sign in Facebook
        • How to remove a tag from a Facebook photo you are ...
        • Deactivate and Delete My Facebook Account
    • ►  May (1399)
      • ►  May 30 (50)
      • ►  May 28 (50)
      • ►  May 27 (50)
      • ►  May 26 (50)
      • ►  May 25 (50)
      • ►  May 24 (50)
      • ►  May 23 (50)
      • ►  May 22 (25)
      • ►  May 21 (50)
      • ►  May 20 (50)
      • ►  May 19 (50)
      • ►  May 18 (100)
      • ►  May 17 (43)
      • ►  May 16 (49)
      • ►  May 15 (50)
      • ►  May 14 (50)
      • ►  May 13 (99)
      • ►  May 12 (101)
      • ►  May 09 (50)
      • ►  May 08 (50)
      • ►  May 07 (50)
      • ►  May 06 (50)
      • ►  May 05 (50)
      • ►  May 04 (45)
      • ►  May 03 (35)
      • ►  May 02 (25)
      • ►  May 01 (27)
    • ►  April (23)
      • ►  Apr 04 (23)
    • ►  March (25)
      • ►  Mar 27 (17)
      • ►  Mar 26 (8)

Copyright © 2025 2TubeNow