How to create a dynamic Advert on Facebook

How to create a dynamic Advert on Facebook- Dynamic ads automatically promote products to people who've expressed interest on your website, in your app or elsewhere on the internet.
You can create a dynamic ad with the carousel or single image format. When you create a dynamic ad, you have the option of using different creative options (such as overlays and offers) to encourage people to take action on your ad.

QUICK READ: Learn How To Create a Facebook Group

To create a dynamic ad, you'll need:

• A catalog. A catalog contains product information for all items you'd like to advertise with your Facebook ads. Learn more about catalogs.
• The Facebook pixel. The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising and understand the actions people take on your website. Learn more about the Facebook pixel.

To begin creating your dynamic ad:

1. Go to Ads Manager.
2. Create your campaign; When you create your campaign, make sure that you choose ''Catalog Sales'' as your marketing objective and your catalog.
3. Create your ad set; Make sure that you choose the product set that you want to advertise, and then set up your audience, placement, budget and schedule.

From there, you can now set up the creative for your dynamic ad.

Create a dynamic ad

You can create a dynamic ad with carousel

You can create a dynamic ad with a single image

You can create a dynamic ad with collection

Now you know How to create a dynamic Advert on Facebook, start now and promote your products by creating a unique advert for it on Facebook.

SMART READS:

How You can Manage Your Website Promotions On Facebook

 How To Control The Adverts You Are Shown On Facebook

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See when to start advertising on Facebook

See when to start advertising on Facebook- Facebook advertising is a powerful tool that can help you grow your business and reach new people on and off Facebook. But deciding when to advertise on Facebook—or if Facebook advertising is right for you—may not be straightforward. This guide will help you identify if advertising on Facebook is a good option for your business.

Smart links: Create A Unique Facebook Business Account

Below are signs that show you that you need to start advertising:

1) You're already growing your online presence and want to extend your reach further

If you're already using Facebook and other online resources to your advantage, then Facebook advertising may be a natural next step to reach more of the people you care about. If you're mindset/mentality is growth focused and looking to build your audience, reach new people and drive results you care about, then give advertising a try.

Note: Before you can start advertising on Facebook, there are a few key steps you should take. To start, you'll need to make sure you've created a Facebook Page for your business and that your Page is set up for success. Your Facebook Page can add credibility to your Facebook ads and gives people a place to go to learn more about your business. Keep in mind that any ads you create that show up on Facebook will include your Page's profile picture and name in the top-right corner, both of which people can click to view your Page.

2) You're looking to try digital advertising for the first time

Facebook offers a suite of advertising tools to fit the needs of all advertisers. For those brand new to digital advertising, we offer lightweight ad creation tools that allow you to create, manage and track the success of your ads directly from your Facebook Page.

For those looking for more advertising options, Ads Manager allows advertisers to create, manage and access advanced advertising features.

So regardless of where you're at in your digital advertising journey, there are tools on Facebook that can help you get started creating ads, reaching people where they are and understanding the value of communicating with your customers in the digital world.

3) Facebook ads align with your business goals

Facebook advertising should help you meet your business goals, and you should pick the types of ads you want to create based on the goals you already have. If you don't have specific goals for your business, start by brainstorming goals and then look to see how Facebook advertising can help you reach them.

Example of business goals and recommended ad types

Example Goal	Recommended Product
I want to drive engagement on my Facebook posts.	Try boosting your post.
I want more people to visit my website.	Try website promotions.
I want people to book an appointment.	Try promoting a call to action.
I want people to attend my event.	Try promoting your event.

4) You want to find new customers

Facebook can help you connect with your current customers and find new customers who are similar. To reach new people, you can even use tools such as Lookalike Audiences. A Lookalike Audience can be built based on fans or your Page or from a Custom Audience you've created by uploading your customer list. A Lookalike Audience works by identifying the common qualities of people in your audience (ex, the people who like your Page) and then finds people who are similar to (or "look like") them. You can target ads to these Lookalike Audiences to expand your reach, find new customers and grow your business.

5) You're interested in learning more about your customers

When you run ads on Facebook, you'll get access to ad insights. To access these insights, you can go to your Page's Insights tab or Ads Manager. You'll be able to see current updates on how a particular promotion is performing. For example, you can see how your audience is responding, where your audience is from, their age demographics and more. You'll also see data related to the goal of your ad. For example, if you boosted a post, you can track the number of engagements the post received from the people who saw your ad.

When you start tracking your ads, you can leverage those insights to inform business decisions, like the types of people you'd like to target and how.

QUICK READ: HOW TO ADD AN ADMIN TO MY PAGE

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How to advertise a business on Facebook

Do you know you can advertise your business on Facebook? According to statistics, two billion people use Facebook every month and one out of every minute people spend on their mobile is on Facebook, so, imagine the reach/coverage you could get and the customers you could pull. In this article, we'll be showing you how to advertise a business on Facebook.

HOW TO ADVERTISE A BUSINESS ON FACEBOOK

If you already have a Facebook business page, this would be easier and you can head straight to the Facebook Ads Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first. Learn how to create a Facebook business page here.

STEP ONE: 

CHOOSE YOUR CAMPAIGN OBJECTIVE

Ensure choosing your campaign objective based on the most important metrics for your business and your goals for this particular advertisement.
Have it at the back of your mind that for conversion-oriented objectives you can pay per action, but for exposure objectives you will have to pay for impressions.

STEP TWO: 

TARGET YOUR AUDIENCE

Don't forget that effective targeting is the key to maximizing good Returns On Investment (ROI) and there are so many ways to target your audience on Facebook. In addition to targeting by location, gender, and online behaviors, you can also target your audience based on the following:

• Connections: You can target people who are either connected or not connected to your Facebook Page. If you want to reach a new audience, under Detailed Targeting, choose select “Exclude people who like your Page.” If you want to promote an offer or new product, select “People who like your Facebook Page” to reach people who already know your brand.
• Custom Audiences: You can build your own audience of people who have already interacted with your business on or off Facebook and Facebook has a good step-by-step guide on how to do this.
• Lookalike Audiences: This lets you target people who are similar to your existing most valuable audiences. Here’s how to set-up a Lookalike Audience.

As you make your selections, try to keep an eye on the meter on the right side of the page, which indicates the breadth of your audience selection, and the estimated chart of the reach daily.

Read: How to create a public event on FacebookSTEP THREE:

SET YOUR BUDGET AND SCHEDULE

The next thing you should decide on is how much money you want to spend on your Facebook advertisement. You can decide on a daily or lifetime budget, then set the start and end dates if you want to schedule your ad to run in the future, or choose to make it live right away.
You can get into details about how you want to spend your money using the advanced budget options.
Bear it in mind that running your ad on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook.

STEP FOUR: 

CREATE YOUR FACEBOOK ADS

One option available to you is to promote an already existing post. If you would prefer to create a new ad instead, first of all, choose your ad format, next, enter the text and media components for your ad. Make sure you conform to the Facebook ad image/video sizes for each format.

For Images:

• 600 x 600 pixels.
• Images for ads in the carousel format have a square shape, unlike images in most other Facebook ad units, which tend to be more rectangular.

Note: You can crop your images as necessary while creating your carousel format ads.

For videos:

• Text: 90 characters
• Headline: 40 characters
• Link description: 20 characters
• Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
• Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
• Frames: 30fps max
• Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
• Audio: Stereo AAC audio compression, 128kbps + preferred
• File Size: Up to 1.75GB
• Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p

Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements (mobile, desktop news feed, right column, etc). When you’re satisfied with your choices, click the green Confirm button to submit your order, then wait to for an email from Facebook notifying you that your ad has been approved.

 Facebook can help your large, medium or small business grow. So start advertising today and see the difference!

Read More

How to advertise a business on Facebook

Do you know you can advertise your business on Facebook? According to statistics, two billion people use Facebook every month and one out of every minute people spend on their mobile is on Facebook, so, imagine the reach/coverage you could get and the customers you could pull. In this article, we'll be showing you how to advertise a business on Facebook.

HOW TO ADVERTISE A BUSINESS ON FACEBOOK

If you already have a Facebook business page, this would be easier and you can head straight to the Facebook Ads Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first. Learn how to create a Facebook business page here.

STEP ONE: 

CHOOSE YOUR CAMPAIGN OBJECTIVE

Ensure choosing your campaign objective based on the most important metrics for your business and your goals for this particular advertisement.
Have it at the back of your mind that for conversion-oriented objectives you can pay per action, but for exposure objectives you will have to pay for impressions.

STEP TWO: 

TARGET YOUR AUDIENCE

Don't forget that effective targeting is the key to maximizing good Returns On Investment (ROI) and there are so many ways to target your audience on Facebook. In addition to targeting by location, gender, and online behaviors, you can also target your audience based on the following:

• Connections: You can target people who are either connected or not connected to your Facebook Page. If you want to reach a new audience, under Detailed Targeting, choose select “Exclude people who like your Page.” If you want to promote an offer or new product, select “People who like your Facebook Page” to reach people who already know your brand.
• Custom Audiences: You can build your own audience of people who have already interacted with your business on or off Facebook and Facebook has a good step-by-step guide on how to do this.
• Lookalike Audiences: This lets you target people who are similar to your existing most valuable audiences. Here’s how to set-up a Lookalike Audience.

As you make your selections, try to keep an eye on the meter on the right side of the page, which indicates the breadth of your audience selection, and the estimated chart of the reach daily.

Read: How to create a public event on FacebookSTEP THREE:

SET YOUR BUDGET AND SCHEDULE

The next thing you should decide on is how much money you want to spend on your Facebook advertisement. You can decide on a daily or lifetime budget, then set the start and end dates if you want to schedule your ad to run in the future, or choose to make it live right away.
You can get into details about how you want to spend your money using the advanced budget options.
Bear it in mind that running your ad on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook.

STEP FOUR: 

CREATE YOUR FACEBOOK ADS

One option available to you is to promote an already existing post. If you would prefer to create a new ad instead, first of all, choose your ad format, next, enter the text and media components for your ad. Make sure you conform to the Facebook ad image/video sizes for each format.

For Images:

• 600 x 600 pixels.
• Images for ads in the carousel format have a square shape, unlike images in most other Facebook ad units, which tend to be more rectangular.

Note: You can crop your images as necessary while creating your carousel format ads.

For videos:

• Text: 90 characters
• Headline: 40 characters
• Link description: 20 characters
• Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
• Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
• Frames: 30fps max
• Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
• Audio: Stereo AAC audio compression, 128kbps + preferred
• File Size: Up to 1.75GB
• Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p

Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements (mobile, desktop news feed, right column, etc). When you’re satisfied with your choices, click the green Confirm button to submit your order, then wait to for an email from Facebook notifying you that your ad has been approved.

 Facebook can help your large, medium or small business grow. So start advertising today and see the difference!

Read More