See when to start advertising on Facebook- Facebook advertising is a powerful tool that can help you grow your business and reach new people on and off Facebook. But deciding when to advertise on Facebook—or if Facebook advertising is right for you—may not be straightforward. This guide will help you identify if advertising on Facebook is a good option for your business.
Smart links: Create A Unique Facebook Business Account
Below are signs that show you that you need to start advertising:
1) You're already growing your online presence and want to extend your reach further
If you're already using Facebook and other online resources to your advantage, then Facebook advertising may be a natural next step to reach more of the people you care about. If you're mindset/mentality is growth focused and looking to build your audience, reach new people and drive results you care about, then give advertising a try.
Note: Before you can start advertising on Facebook, there are a few key steps you should take. To start, you'll need to make sure you've created a Facebook Page for your business and that your Page is set up for success. Your Facebook Page can add credibility to your Facebook ads and gives people a place to go to learn more about your business. Keep in mind that any ads you create that show up on Facebook will include your Page's profile picture and name in the top-right corner, both of which people can click to view your Page.
2) You're looking to try digital advertising for the first time
Facebook offers a suite of advertising tools to fit the needs of all advertisers. For those brand new to digital advertising, we offer lightweight ad creation tools that allow you to create, manage and track the success of your ads directly from your Facebook Page.
For those looking for more advertising options, Ads Manager allows advertisers to create, manage and access advanced advertising features.
So regardless of where you're at in your digital advertising journey, there are tools on Facebook that can help you get started creating ads, reaching people where they are and understanding the value of communicating with your customers in the digital world.
3) Facebook ads align with your business goals
Facebook advertising should help you meet your business goals, and you should pick the types of ads you want to create based on the goals you already have. If you don't have specific goals for your business, start by brainstorming goals and then look to see how Facebook advertising can help you reach them.
Example of business goals and recommended ad types
| Example Goal | Recommended Product |
|---|---|
| I want to drive engagement on my Facebook posts. | Try boosting your post. |
| I want more people to visit my website. | Try website promotions. |
| I want people to book an appointment. | Try promoting a call to action. |
| I want people to attend my event. | Try promoting your event. |
4) You want to find new customers
Facebook can help you connect with your current customers and find new customers who are similar. To reach new people, you can even use tools such as Lookalike Audiences. A Lookalike Audience can be built based on fans or your Page or from a Custom Audience you've created by uploading your customer list. A Lookalike Audience works by identifying the common qualities of people in your audience (ex, the people who like your Page) and then finds people who are similar to (or "look like") them. You can target ads to these Lookalike Audiences to expand your reach, find new customers and grow your business.
5) You're interested in learning more about your customers
When you run ads on Facebook, you'll get access to ad insights. To access these insights, you can go to your Page's Insights tab or Ads Manager. You'll be able to see current updates on how a particular promotion is performing. For example, you can see how your audience is responding, where your audience is from, their age demographics and more. You'll also see data related to the goal of your ad. For example, if you boosted a post, you can track the number of engagements the post received from the people who saw your ad.
When you start tracking your ads, you can leverage those insights to inform business decisions, like the types of people you'd like to target and how.
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